Two selling points for any solar project

it's all about the benefits

Solar roofing has become a big topic of discussion in our country. With federal and state incentives, and now California’s new mandate, the subject of solar roofing is not going away. But, what is the big deal anyway? Can adding solar panels to a building really make that much of a difference? The answer to this is yes. Now, the question is: How do you get your customers on board?

There are many reasons your customers may choose to install solar panels on their buildings. From reducing or even eliminating energy bills to environmental benefits, there are numerous reasons for installing a solar roof on a building. Your job is to make sure they understand how the benefits outweigh the costs.

Lessen Their Carbon Footprint

One of the top reasons city, state and federal incentives are offered for solar roofing is because of the environmental benefits they provide. The U.S. is slowly moving toward the use of renewable energy, and solar panels are a big piece of this movement. To sell this benefit, encourage your customers to take advantage of these incentives while they are at an all-time high and to stay ahead of the curve when it comes to the renewable energy push. Here are some points you’ll want to hit when selling the environmental benefits of solar roofing:

  • Reduce Greenhouse Gas Emissions: Solar power uses the energy created from the sun to provide electric. This means no burning of fossil fuels is required to harness this energy. In turn, solar panels are a clean resource that can drastically reduce greenhouse gas emissions.
  • Reduce Air Pollution: Because solar power does not emit the gasses from fossil fuels, it can also aid in the reduction of air pollution. By reducing particulate matter and other hazardous chemicals, solar panels could potentially reduce respiratory and cardio health issues.
  • Renewable Energy Sources: Not only is the burning of fossil fuels a hazard, but the process to extract them can cause harm to the environment and is expensive. All of these factors are eliminated when using renewable energy sources, such as solar power.

These benefits will be easily sold to a company who has made a commitment to shrink their carbon footprint, but could be tricky for those who have not made that commitment yet. For those who have not, remind them that the movement to renewable energy is here to stay. Although most cities and states do not require or mandate renewable energy sources today, it is something we should expect to see in the near future.

Now For What They Really Want to Hear: The Immediate Benefits

So, let’s get to the point, your customers want to know how solar roofing will benefit them directly. Luckily, solar roofing systems offer building owners benefits that will last throughout the lifespan of the roof. From cutting electric bills to showing corporate social responsibilities, there are many benefits they can be taking advantage of.

  • Reduce Energy Bills: One of the top reasons to install solar panels on a building is to reduce the cost in energy bills. In some cases, utility companies may actually begin to pay you for the excess energy brought in by your system. This is probably one of your biggest selling points. Do some research and really sell the benefits of how much they can save each month with solar.
  • Federal and State Incentives: There is a federal solar tax credit that allows you to deduct thirty percent of the installation cost of a solar energy system. In addition, many states offer incentives to offset the initial cost of the system and even more ways to save and make a solar roof a reality. Incentives are a huge help in swaying someone to install a solar roof. With the reductions of some of these incentives in the coming years, now is the perfect time to make sure your customers know about them and get the maximum incentive value.
  • Promote Corporate Social Responsibility: This goes back to the idea of companies taking responsibility and building initiatives around the effects of their business on the environment and social well-being. By choosing to install solar panels on their buildings, companies are taking steps to reduce their carbon footprint and taking part in environmental protection.

Now is the perfect time to encourage your customers to invest in solar. With the large number of federal and state incentives currently available and the continued push for renewable energy, solar is going to continue to be a topic of discussion in our country. Renewable energy sources are not going away, and your customers deserve to get the most out of these systems. 


Staff, Investopedia. “Corporate Social Responsibility (CSR).” Investopedia, Investopedia, 27 June 2018,

Ritland, Kyle. “3 Environmental Benefits of Solar Energy.” Sun Valley Solar Solutions, Oct. 2015,

Matasci, Sara. “2018 Health & Environmental Benefits of Solar | EnergySage.” Solar News, EnergySage, 7 Nov. 2017,

Roggenkamp, John Paul. “Benefits Of Solar Roofing For The Commercial Property Owner.” Professional Roofing Contractors, 1 Mar. 2017,